Study: Consumers Prefer Netflix, Hulu, Redbox to TV Everywhere

Attention, multichannel service providers: Consumers are cheating on your TV Everywhere efforts.More than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app, and nearly three-quarters never buy movies to watch from the VOD service. Those are among the findings in a just-released report from video discovery service Digitalsmiths that surveyed more than 1,850 pay-TV customers in the second quarter. While many service providers have been concerned about the prospect of cord-cutting, Digitalsmiths said consumers are increasingly “cord-cheating” by turning to other over-the-top services such as Netflix, Redbox and Hulu rather than the ones provided by their pay-TV company. That’s not necessarily a bad thing. But it is a danger signal for the long-term viability of TV Everywhere. To set the scene, Digitalsmiths……READ MORE